King signed the band to his UK Records label in July 1972 and dubbed them 10cc. By his own account, King chose the name after having a dream in which he was standing in front of the Hammersmith Odeon in London where the boarding read "10cc The Best Band in the World". A widely-repeated claim, disputed by King and Godley, but confirmed in a 1988 interview, ironically by Creme, is that the band name represented a volume of semen that was more than the average amount ejaculated by men, thus emphasising their potency or prowess.